TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES

This paper analyses the practices of publishers who work in the global conglomerates in Argentina. Their careers and professional profiles, the ways they deal with the editorial production, marketing and management, are shared elements. Among these shared elements is established the requirement to p...

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Bibliographic Details
Main Authors: Miguel, Paula, Saferstein, Ezequiel
Format: Online
Language:spa
Published: Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2016
Subjects:
Online Access:https://revistas.unc.edu.ar/index.php/astrolabio/article/view/14141