Behavioral economics for dummies /
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational. The field of behavioral economics sheds ligh...
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| Format: | Book |
| Language: | Spanish |
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Mississauga, Ont. :
Wiley,
2012
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Table of Contents:
- Introduction
- Pte.1. Introducing behavioral economics, the science of making real-world choices: 1. Decoding behavioral economics
- 2. Getting real about assumptions
- 3. Neuroeconomics, exploring the brain for economic analysis
- 4. Why incentives and markets matter, but money isn't everything
- Pte.2. Understanding choice: 5. Exploring the limits to free choice
- 6. Quick and sample heuristics and real-world decision making
- 7. How the framing of choices affects decision making
- 8. How norms, peers, history and culture influence choice
- 9. Why gender, children and age matter for economic analysis
- Pte.3. Growing the economic pie, the economic importance of ethics, well-being and culture: 10. Why smart people pay taxes, recycle, and even break the law
- 11. Labor supply in the real world
- 12. The black box of the firm, human relationship and productivity
- 13. The good economy, how ethical behavior can grow economy
- 14. The institutions matter
- Pte.4. When bubbles and busts and inefficiencies are possible; some bahavioral insights into the strange world of economic reality: 15. Deciphering behavioral finance
- 16. Looking into recessions and depressions
- 17. The art and science of happiness, can you be happy without more money?
- Pte.5. The part of tens: 18. Ten or so key public policy implications of behavioral economics
- 19. Ten or so experiments in behavioral economics
- 20. Ten decision-making lessons from behavioral economics.