Behavioral economics for dummies /

A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational. The field of behavioral economics sheds ligh...

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Bibliographic Details
Main Author: Altman, Morris, 1954-
Format: Book
Language:Spanish
Published: Mississauga, Ont. : Wiley, 2012
Subjects: