Measuring customer satisfaction : survey design, use and statistical analysis methods /

This second edition provides detailed information about how to construct, evaluate, and use questionnaires. New to this edition is a chapter on sampling methods, which includes different methods of sampling as well as how to determine an appropriate sample size for reliable results. The author has u...

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Bibliographic Details
Main Author: Hayes, Bob E., 1963-
Format: Book
Language:English
Published: Milwaukee, Wis. : ASQC Quality Press , c1998
Edition:2nd ed.
Subjects: