Cause-related marketing : case studies from a global perspective /
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in gene...
Other Authors: | Galan-Ladero, M. Mercedes (ed.), Galera-Casquet, Clementina (ed.), Alves, Helena M. (ed) |
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Format: | eBook |
Language: | English |
Published: |
Cham :
Springer Nature,
c2021
|
Series: | Classroom Companion: Business
|
Subjects: | |
Online Access: | Acceso al formulario para solicitar el libro tabla de contenido |
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