Cause-related marketing : case studies from a global perspective /

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in gene...

• Other Authors: Galan-Ladero, M. Mercedes (ed.), Galera-Casquet, Clementina (ed.), Alves, Helena M. (ed)
• Format: eBook
• Language: English
• Published: Cham : Springer Nature, c2021
• Series: Classroom Companion: Business
• Subjects: MARKETING; ESTUDIOS DE CASOS; MARKETING SOCIAL
• Online Access: Acceso al formulario para solicitar el libro; tabla de contenido