Cause-related marketing : case studies from a global perspective /
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in gene...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Springer Nature,
c2021
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| Series: | Classroom Companion: Business
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| Subjects: | |
| Online Access: | Acceso al formulario para solicitar el libro tabla de contenido |
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| 245 | 0 | 0 | |a Cause-related marketing : |b case studies from a global perspective / |c Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves, editors. |h [recurso electrónico] |
| 260 | |a Cham : |b Springer Nature, |c c2021 | ||
| 300 | |a 1 recurso electrónico : |b texto/pdf | ||
| 490 | 0 | |a Classroom Companion: Business | |
| 520 | 3 | |a This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. |b Este libro de texto utiliza un enfoque de estudio de casos para presentar una variedad de campañas de marketing con causa que han sido desarrolladas por empresas, y ONG. Estos innovadores estudios de casos ayudan a los estudiantes a comprender cómo estas campañas afectan a las organizaciones con y sin ánimo de lucro, a los clientes y a la sociedad en general. Este libro también ofrece numerosos ejemplos útiles para comprender la teoría del marketing con causa y cómo puede aplicarse en diferentes países y contextos culturales. Los profesores encontrarán útiles para el aula las notas didácticas que acompañan a cada caso. Traducción realizada con la versión gratuita del traductor www.DeepL.com/Translator | |
| 650 | 4 | |9 371 |a MARKETING | |
| 650 | 4 | |9 48 |a ESTUDIOS DE CASOS | |
| 650 | 4 | |9 2120 |a MARKETING SOCIAL | |
| 700 | 1 | |9 15092 |a Galan-Ladero, M. Mercedes, |e ed. | |
| 700 | 1 | |9 15093 |a Galera-Casquet, Clementina, |e ed. | |
| 700 | 1 | |9 15094 |a Alves, Helena M., |e ed | |
| 856 | 4 | |u https://docs.google.com/forms/d/e/1FAIpQLSfvNBXSbzeoAbwXKPHSt3x-dDOR0St47m8JGkd6vQY-NVjsiw/viewform?vc=0&c=0&w=1 |y Acceso al formulario para solicitar el libro | |
| 856 | 4 | |u https://link.springer.com/content/pdf/bfm%3A978-3-030-65455-9%2F1.pdf |y tabla de contenido | |
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