Global business strategy : multinational corporations venturing into emerging markets /

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and us...

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Bibliographic Details
Main Author: Motohashi, Kazuyuki
Format: eBook
Language:English
Published: London : SpringerOpen, 2015
Subjects:
Online Access:https://link.springer.com/book/10.1007/978-4-431-55468-4#toc