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| 082 |
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|a 658.4012
|2 21
|
| 100 |
1 |
|
|9 234
|a Thompson, Arthur A., Jr.
|
| 245 |
1 |
0 |
|a Administración estratégica :
|b teoría y casos /
|c Arthur A. Thompson Jr., A. J. Strickland, John E. Gamble
|
| 250 |
|
|
|a 15a. ed.
|
| 260 |
|
|
|a México, D.F. :
|b McGraw-Hill Interamericana,
|c 2008
|
| 300 |
|
|
|a xxxviii, 778 p. :
|b il.
|
| 500 |
|
|
|a Título original: Crafting & executing strategy. The quest for competitive advange.
|
| 505 |
|
|
|a Contenido: Pte.1. Conceptos y técnicas para planear y ejecutar una estrategia: 1.¿Qué es una estrategia y por qué es tan importante? -- 2. El proceso administrativo de elaboración y ejecución de una estrategia -- 3. Evaluar el ambiente externo de una empresa -- 4. Evaluar los recursos y la posición competitiva de una empresa -- 5. Las cinco estrategias competitivas genéricas: ¿cuál emplear? -- 6. Cómo complementar la estrategia competitiva seleccionada: otras opciones importantes de estrategia -- 7. Competencia en los mercados extranjeros -- 8. Adecuación de la estrategia a la situación específica de una industria o empresa -- 9. Diversificación: estrategia para administrar un grupo de empresas -- 10. Estrategia, ética y responsabilidad social -- 11. Cómo crear una organización capaz de ejecutar bien una estrategia -- 12. Administración de operaciones internas: acciones que promueven la buena ejecución de las estrategias -- 13. Cultura corporativa y liderazgo: claves para una buena ejecución de estrategias -- Pte.2. Casos de administración estratégica.
|
| 650 |
|
4 |
|a ESTRATEGIA EMPRESARIAL
|
| 650 |
|
4 |
|a PLANIFICACION EMPRESARIAL
|
| 650 |
|
4 |
|a PLANIFICACION ESTRATEGICA
|
| 650 |
|
4 |
|a TECNICAS ADMINISTRATIVAS
|
| 650 |
|
4 |
|a EVALUACION DE RECURSOS
|
| 650 |
|
4 |
|a COMPETITIVIDAD
|
| 650 |
|
4 |
|a CULTURA EMPRESARIAL
|
| 650 |
|
4 |
|a ADMINISTRACION DE EMPRESAS
|
| 650 |
|
4 |
|a MERCADO INTERNACIONAL
|
| 650 |
|
4 |
|a RESPONSABILIDAD SOCIAL
|
| 650 |
|
4 |
|a ETICA PROFESIONAL
|
| 650 |
|
4 |
|a LIDERAZGO
|
| 650 |
|
4 |
|a ESTUDIOS DE CASOS
|
| 653 |
|
4 |
|a ADMINISTRACION ESTRATEGICA
|
| 653 |
|
4 |
|a ORGANIZACION Y METODOS
|
| 653 |
|
4 |
|a DIRECCION DE EMPRESAS
|
| 653 |
|
4 |
|a APLICACIONES
|
| 653 |
|
4 |
|a CASOS PRACTICOS
|
| 700 |
|
|
|9 236
|a Gamble, John E.
|
| 700 |
1 |
|
|a Strickland, Arthur J.
|9 235
|
| 942 |
|
|
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| 945 |
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| 952 |
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| 952 |
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| 952 |
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| 952 |
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| 952 |
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|r 2019-03-28 00:00:00
|s 2019-03-22
|w 2010-10-18
|y LIBR
|
| 952 |
|
|
|0 0
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|2 ddc
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|6 T_658_401200000000000_T_51446
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|o T 658.4012 T 51446
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|r 2018-08-22 00:00:00
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|w 2010-10-18
|y LIBR
|
| 952 |
|
|
|0 0
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|r 2019-03-29 00:00:00
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|w 2010-10-18
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|
| 952 |
|
|
|0 0
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| 952 |
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| 952 |
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|r 2019-05-02 00:00:00
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|w 2010-10-18
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|
| 952 |
|
|
|0 0
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|
| 952 |
|
|
|0 0
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|w 2011-03-04
|y LIBR
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 T_658_401200000000000_T_51622
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|9 28309
|a BMB
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|d 2011-03-04
|l 31
|o T 658.4012 T 51622
|p 51622
|r 2019-05-09 00:00:00
|s 2019-05-02
|w 2011-03-04
|y LIBR
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 T_658_401200000000000_T_51623
|7 0
|9 28310
|a BMB
|b BMB
|d 2011-03-04
|l 48
|o T 658.4012 T 51623
|p 51623
|r 2017-11-27 00:00:00
|s 2017-11-16
|w 2011-03-04
|y LIBR
|
| 952 |
|
|
|0 0
|1 0
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|4 0
|6 T_658_401200000000000_T_51624
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|9 28311
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|l 29
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|r 2019-04-09 00:00:00
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|w 2011-03-04
|y LIBR
|
| 952 |
|
|
|0 0
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|9 28312
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|l 28
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|r 2019-04-09 00:00:00
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|y LIBR
|
| 952 |
|
|
|0 0
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|l 27
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|r 2019-05-15 00:00:00
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|w 2011-03-04
|y LIBR
|
| 952 |
|
|
|0 0
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|p 51627
|r 2019-03-28 00:00:00
|s 2019-03-22
|w 2011-03-04
|y LIBR
|
| 952 |
|
|
|0 0
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|
| 952 |
|
|
|0 0
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|
| 999 |
|
|
|c 21881
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|
