Entry deterrence in the ready-to-eat breakfast cereal industry
This paper presents an analysis of the ready-to-eat breakfast cereal industry based on and related to the current antitrust case involving its leading producers. A spatial competition framework is employed, with brands assumed relatively immobile. It is argued that the industry's conduct, in wh...
Main Author: | Schmalensee, Richard |
---|---|
Format: | Book |
Published: |
New York
American Telephone and Telegraph Company
Autumn 1978
|
Series: | The Bell Journal of Economics
n. 2 |
Subjects: |
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