Entry deterrence in the ready-to-eat breakfast cereal industry

This paper presents an analysis of the ready-to-eat breakfast cereal industry based on and related to the current antitrust case involving its leading producers. A spatial competition framework is employed, with brands assumed relatively immobile. It is argued that the industry's conduct, in wh...

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Bibliographic Details
Main Author: Schmalensee, Richard
Format: Book
Published: New York American Telephone and Telegraph Company Autumn 1978
Series:The Bell Journal of Economics n. 2
Subjects: