Philip Kotler

Kotler in 2009 Philip Kotler (born 27 May 1931) is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). He gave the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He also developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as,"The Father of Modern Marketing" by many scholars.

Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, "Advancing the Common Good" in 2019, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
Showing 1 - 20 of 22 for search: 'Kotler, Philip, 1931-', query time: 0.10s
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by Kotler, Philip, 1931-
Published 1969
Book
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by Kotler, Philip, 1931-
Published 1992
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Mercadotecnia
Cs. Económicas
by Kotler, Philip, 1931-
Published 1996
Book
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by Kotler, Philip, 1931-
Published 2005
Resumen
Book
5
Marketing
Cs. Económicas
by Kotler, Philip, 1931-
Published 2001
Book
6
Marketing
Cs. Económicas
by Kotler, Philip, 1931-
Published 2012
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by Kotler, Philip, 1931-
Published 2013
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8
by Kotler, Philip, 1931-
Published 1998
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Total marketing
Cs. Económicas
by Kotler, Philip, 1931-
Published 1995
Book
10
by Kotler, Philip, 1931-
Published 1997
VHS
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The new competition
Cs. Económicas
by Kotler, Philip, 1931-
Published 1985
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12
by Kotler, Philip, 1931-
Published 1996
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13
by Kotler, Philip, 1931-
Published 2012
Book
14
by Kotler, Philip, 1931-
Published 1993
Book
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Estrategias y marketing de museos
Museo de antropología (FFyH)
Book
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by Lee, Nancy R. 1932-
Published 2020
Other Authors: '; ...Kotler, Philip, 1931-...
Book
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Published 2012
Other Authors: '; ...Kotler, Philip, 1931-...
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