Philip Kotler

Kotler in 2009 Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He gave the definition of marketing mix. He is the author of over 60 marketing books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles.

Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
Showing 1 - 16 of 16 for search: 'Kotler, Philip, 1931-', query time: 0.08s
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by Kotler, Philip, 1931-
Published 1969
Book
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by Kotler, Philip, 1931-
Published 1993
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by Kotler, Philip, 1931-
Published 1997
VHS
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by Kotler, Philip, 1931-
Published 1992
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5
Mercadotecnia
Cs. Económicas
by Kotler, Philip, 1931-
Published 1996
Book
6
by Kotler, Philip, 1931-
Published 2005
Resumen
Book
7
by Kotler, Philip, 1931-
Published 2006
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8
Marketing
Cs. Económicas
by Kotler, Philip, 1931-
Published 2001
Book
9
by Kotler, Philip, 1931-
Published 2012
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10
by Kotler, Philip, 1931-
Published 1996
Book
11
Marketing
Cs. Económicas
by Kotler, Philip, 1931-
Published 2012
Book
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by Kotler, Philip, 1931-
Published 2013
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13
Estrategias y marketing de museos
Museo de antropología (FFyH)
Book
14
Estrategias y marketing de museos
Museo de antropología (FFyH)
by Kotler, Neil G. 1941-2012
Published 2001
Other Authors: '; ...Kotler, Philip 1931-...
Book
15
by Lee, Nancy R. 1932-
Published 2020
Other Authors: '; ...Kotler, Philip, 1931-...
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by Guetzkow, Harold 1915- ,
Published 1972
Other Authors: '; ...Kotler, Philip, 1931-...
Book
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