Philip Kotler

Kotler in 2009 Philip Kotler (born 27 May 1931) is an American marketing author, consultant, and professor; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962-2018). He gave the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He also developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as,"The Father of Modern Marketing" by many scholars.

Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, "Advancing the Common Good" in 2019, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
Showing 1 - 20 of 42 for search: 'Kotler, Philip', query time: 0.07s
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by Kotler, Philip
Published 1996
Book
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by Kotler, Philip
Published 1993
Book
3
Dirección de marketing
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 2006
Book
4
Dirección de marketing
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 2012
Book
5
Marketing
Filosofía y Humanidades / Psicología
by Kotler, Philip
Published 2001
Kit
6
Fundamentos de Marketing
Facultad de Comunicación Social
by Kotler, Philip
Published 2017
Book
7
by Kotler, Philip
Published 1993
Book
8
by Kotler, Philip
Published 1994
Book
9
Marketing versión para Latinoamérica
Facultad de Arquitectura, Urbanismo y Diseño
by Kotler, Philip
Published 2007
Book
10
Marketing
Facultad de Arquitectura, Urbanismo y Diseño
by Kotler, Philip
Published 2012
Book
11
Dirección de marketing
Facultad de Arquitectura, Urbanismo y Diseño
by Kotler, Philip
Published 2006
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Electronic
12
Dirección de mercadotecnia analisis, planeac
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 1983
Book
13
by Kotler, Philip
Published 1999
Book
14
Marketing para turismo
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 2004
Book
15
Mercadotecnia
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 1992
Book
16
by Kotler, Philip
Published 1987
Book
17
Mercadotecnia
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 1996
Book
18
by Kotler, Philip
Published 1992
Book
19
Mercadotecnia
Escuela de Trabajo Social
by Kotler, Philip
Published 1996
Book
20
by Kotler, Philip, 1931-
Published 1969
Book
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