Philip Kotler

Kotler in 2009 Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He gave the definition of marketing mix. He is the author of over 60 marketing books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."

Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles.

Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
Showing 1 - 20 of 38 for search: 'Kotler, Philip', query time: 0.07s
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by Kotler, Philip
Published 1993
Book
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by Kotler, Philip
Published 1996
Book
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by Kotler, Philip
Published 1998
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4
The new competition
Cs. Económicas
by Kotler, Philip
Published 1985
Book
5
Total marketing
Cs. Económicas
by Kotler, Philip
Published 1995
Other Authors: '; ...Kotler, Philip...
Book
6
Mercadotecnia
Escuela de Trabajo Social
by Kotler, Philip
Published 1996
Book
7
Mercadotecnia
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 1996
Book
8
by Kotler, Philip
Published 1993
Book
9
Dirección de mercadotecnia analisis, planeac
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 1983
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10
by Kotler, Philip
Published 1999
Book
11
Marketing para turismo
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 2004
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12
Mercadotecnia
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 1992
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13
by Kotler, Philip
Published 1987
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14
by Kotler, Philip
Published 1992
Book
15
by Kotler, Philip
Published 1994
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16
Dirección de marketing
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 2006
Book
17
Marketing
Filosofía y Humanidades / Psicología
by Kotler, Philip
Published 2001
Kit
18
Dirección de marketing
Escuela Superior de Comercio Manuel Belgrano
by Kotler, Philip
Published 2012
Book
19
Marketing versión para Latinoamérica
Facultad de Arquitectura, Urbanismo y Diseño
by Kotler, Philip
Published 2007
Book
20
Fundamentos de Marketing
Facultad de Comunicación Social
by Kotler, Philip
Published 2017
Book
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