Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, "Advancing the Common Good" in 2019, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
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Dirección de mercadotecnia : análisis, planeación, implementación y control / by Kotler, Philip
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Dirección de mercadotécnia : análisis, planeación, implementación y control / by Kotler, Philip
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Marketing : versión para Latinoamérica / by Kotler, Philip
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Dirección de marketing by Kotler, Philip
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Dirección de mercadotécnia : análisis, planeación, implementación y control / by Kotler, Philip
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Fundamentos de Marketing / by Kotler, Philip
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Marketing / by Kotler, Philip
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Dirección de marketing. / by Kotler, Philip
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Mercadotecnia. / by Kotler, Philip
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Marketing 4.0 : transforma tu estrategia para atraer al consumidor digital. / by Kotler, Philip
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Marketing 5.0 : tecnología para la humanidad. / by Kotler, Philip
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Dirección de marketing. / by Kotler, Philip
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Dirección de mercadotecnia : análisis, planeación, implementación y control. / by Kotler, Philip
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Dirección de mercadotecnia: analisis, planeac / by Kotler, Philip
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Dirección de marketing / by Kotler, Philip
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El marketing segun kotler: como crear, ganar y dominar los mercados / by Kotler, Philip
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Marketing para turismo. / by Kotler, Philip
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Mercadotecnia / by Kotler, Philip
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Related Subjects
MARKETING
Marketing
COMPORTAMIENTO DEL CONSUMIDOR
PRODUCTOS NUEVOS
ESTUDIOS DE CASOS
PUBLICIDAD
FIJACION DE PRECIOS
ESTUDIOS DE MERCADO
CLIENTES
MERCADOS
PROMOCION DE VENTAS
CANALES DE DISTRIBUCION
COMERCIALIZACION
MARKETING DIRECTO
PLANIFICACION ESTRATEGICA
COMPETENCIA
ETICA
MARCAS COMERCIALES
RELACIONES PUBLICAS
SATISFACCION DEL CLIENTE
CONSUMIDORES
INVESTIGACION DE MERCADOS
PRODUCTOS
RESPONSABILIDAD SOCIAL DE LA EMPRESA
SISTEMAS DE INFORMACION
ANALISIS DE MERCADO
CICLO DE VIDA DE UN PRODUCTO
COMPETITIVIDAD
Comercialización
ESTRATEGIA EMPRESARIAL