Social marketing : behavior change for social good / by Lee, Nancy R. 1932-

Table of Contents: “…1. Understanding social marketing -- 2. Determining plan purpose, focus, audience, behaviors, insights -- 3. …”

Mercadotecnia pública / by Valdéz Zepeda, Andrés

Subjects: “…MARKETING MARKETING ELECTORAL MARKETING PUBLICO MARKETING SOCIAL MARKETING POLITICO…”

#SonriamosJuntos : campaña de concientización para el Síndrome de Tourette / by Andino, Ignacio

Subjects: Acceso abierto a texto completo a través del RDU

Social justice in a market economy /

Table of Contents: “…Social justice / Hermann Sautter -- Indicators of social justice in Latin America / Rolf Schinke -- Institutional framework of a social market economy / Hans Jurgen Rosner -- Harmonizing equity with growth / Knut Gerlach -- Harmonizing equity with growth / J.…”
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Fundamentos de Marketing / by Kotler, Philip

Table of Contents: “…Ética y responsabilidad social : Marketing sustentable. Críticas sociales contra el marketing. …”