The impact of perceived CSR on corporate reputation and purchase intention
Fil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina.
| Main Authors: | , , |
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| Format: | info:eu-repo/semantics/publishedVersion |
| Language: | eng |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2017-0068/full/html http://hdl.handle.net/11086/549692 |
| _version_ | 1806012463038070784 |
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| author | Bianchi, Enrique Carlos Bruno, Juan Manuel Sarabia-Sanchez, Francisco J. |
| author2 | https://orcid.org/0000-0003-1628-2340 |
| author_facet | https://orcid.org/0000-0003-1628-2340 Bianchi, Enrique Carlos Bruno, Juan Manuel Sarabia-Sanchez, Francisco J. |
| author_sort | Bianchi, Enrique Carlos |
| collection | Repositorio Digital Universitario |
| description | Fil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina. |
| format | info:eu-repo/semantics/publishedVersion |
| id | rdu-unc.549692 |
| institution | Universidad Nacional de Cordoba |
| language | eng |
| publishDate | 2023 |
| record_format | dspace |
| spelling | rdu-unc.5496922024-07-05T15:59:00Z The impact of perceived CSR on corporate reputation and purchase intention Bianchi, Enrique Carlos Bruno, Juan Manuel Sarabia-Sanchez, Francisco J. https://orcid.org/0000-0003-1628-2340 https://orcid.org/0000-0003-0127-3230 https://orcid.org/0000-0002-0370-2839 Corporate social responsibility Brand image Affective and cognitive satisfaction Loyalty Reputation Purchase intention info:eu-repo/semantics/publishedVersion Fil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina. Fil: Bianchi, Enrique Carlos. Universidad Católica de Córdoba. Unidad Asociada al CONICET; Argentina. Fil: Bruno, Juan Manuel. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina. Fil: Sarabia-Sanchez, Francisco J. Universidad Miguel Hernández de Elche; España. The purpose of this paper is to examine the influence of consumers’ perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) and corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and brand loyalty. https://www.emeraldinsight.com/doi/full/10.1108/EJMBE-12-2017-0068 info:eu-repo/semantics/publishedVersion Fil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina. Fil: Bianchi, Enrique Carlos. Universidad Católica de Córdoba. Unidad Asociada al CONICET; Argentina. Fil: Bruno, Juan Manuel. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina. Fil: Sarabia-Sanchez, Francisco J. Universidad Miguel Hernández de Elche; España. Negocios y Administración 2023-10-26T21:26:16Z 2023-10-26T21:26:16Z 2019 article 2444-8451 https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2017-0068/full/html http://hdl.handle.net/11086/549692 2444-8494 eng Atribución 4.0 Internacional http://creativecommons.org/licenses/by/4.0/ Electrónico y/o Digital |
| spellingShingle | Corporate social responsibility Brand image Affective and cognitive satisfaction Loyalty Reputation Purchase intention Bianchi, Enrique Carlos Bruno, Juan Manuel Sarabia-Sanchez, Francisco J. The impact of perceived CSR on corporate reputation and purchase intention |
| title | The impact of perceived CSR on corporate reputation and purchase intention |
| title_full | The impact of perceived CSR on corporate reputation and purchase intention |
| title_fullStr | The impact of perceived CSR on corporate reputation and purchase intention |
| title_full_unstemmed | The impact of perceived CSR on corporate reputation and purchase intention |
| title_short | The impact of perceived CSR on corporate reputation and purchase intention |
| title_sort | impact of perceived csr on corporate reputation and purchase intention |
| topic | Corporate social responsibility Brand image Affective and cognitive satisfaction Loyalty Reputation Purchase intention |
| url | https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2017-0068/full/html http://hdl.handle.net/11086/549692 |
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