Dirección de marketing. /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Mues Zepeda, María Astrid (Translator), Martínez Gay, Mónica (Translator)
Format: Book
Published: México : Pearson Educación, 2012.
Edition:14a. ed.
Subjects:
Description
Physical Description:787p. ; 27 cm.
ISBN:978-607-32-1245-8