The rise and fall of strategic planning : reconceiving roles for planning, plans, planners /
In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg conclude...
Main Author: | Mintzberg, Henry, 1939- (autor.) |
---|---|
Format: | Book |
Language: | English |
Published: |
New York :
The Free Press,
1994
|
Subjects: |
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