Managing change across corporate cultures /

Managing Change Across Corporate Cultures desvela los misterios de la cultura corporativa para revelar por qué influye tanto en todos los aspectos del rendimiento de una empresa. Muestra cómo configurar culturas corporativas de alto rendimiento en un entorno internacional complejo. Como sucesor natu...

• Main Author: Trompenaars, Fons 1953- , (Alfons) (autor)
• Other Authors: Prud'homme, Peter (autor)
• Format: Book
• Language: English
• Published: Chichester, West Sussex : Capstone Publishing, 2004
• Series: Culture for Business Series
• Subjects: CAMBIO ORGANIZACIONAL; CULTURA EMPRESARIAL; ORGANIZACION Y DIRECCION DE EMPRESAS; ESTUDIOS DE CASOS; DESARROLLO ORGANIZACIONAL; CULTURA CORPORATIVA; ADMINISTRACION DE EMPRESAS; APLICACIONES; CASOS PRACTICOS

Table of Contents:

• Acknowledgements
• Introduction
• 1. Understanding corporate culture
• 2. Existing models for understanding and mapping corporate cultures
• 3. The reconciling corporate culture: reconciling nine dimensions of corporate culture
• 4. Corporate culture and success...or failure
• 6. Creating and changing a corporate culture
• 7. Integrating different corporate cultures in mergers, acquisitions, joint ventures, and alliances
• 8. Deriving strength from the tension between seemingly opposite values
• Conclusion
• Bibliography
• Index.