Salesforce.com for dummies /

Bibliographic Details
Main Author: Wong, Tom
Other Authors: Kao, Liz
Format: Book
Language:English
Published: Hoboken, N.J. : Wiley, c2008
Edition:3rd ed.
Subjects:

MARC

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245 1 0 |a Salesforce.com for dummies /  |c by Tom Wong and Liz Kao. 
250 |a 3rd ed. 
260 |a Hoboken, N.J. :   |b Wiley,  |c c2008 
300 |a xxii, 372 p. :  |b il. 
505 0 |a Salesforce basics. Looking over Salesforce ; Navigating Salesforce ; Personalizing your system -- Tracking sales. Managing accounts ; Developing contacts ; Managing activities ; Sending e-mail -- Driving sales. Prospecting leads ; Tracking opportunities ; Tracking products and price books ; Managing your partners -- Optimizing marketing. Driving demand with campaigns ; Building your Internet marketing channel ; Driving sales effectiveness with document management ; Performing fast and accurate support -- Delivering excellent customer service. Managing your customer service solution ; Analyzing data with reports -- Measuring overall business performance. Seeing the big picture with dashboard ; Fine-tuning the configuration -- Designing the Salesforce solution. Customizing Salesforce ; Extending Salesforce beyond CRM ; Migrating and maintaining your data. -- The part of tens. Ten ways to drive more productivity ; Ten keys to a successful implementation. 
650 4 |9 1592  |a GESTION DE VENTAS 
650 4 |9 371  |a MARKETING 
650 4 |9 4114  |a CLIENTES 
653 4 |a MERCADOTECNIA 
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