Mercadotecnia social : estrategias para cambiar el comportamiento público /

Bibliographic Details
Main Author: Kotler, Philip, 1931-
Other Authors: Roberto, Eduardo L
Format: Book
Language:Spanish
Published: México, D.F. : Diana, 1992
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Mercadotecnia social : estrategias para cambiar el comportamiento público / by Kotler, Philip

Published 1992
Book