Social marketing : behavior change for social good /

• Main Author: Lee, Nancy R. 1932-
• Other Authors: Kotler, Philip, 1931-
• Format: Book
• Language: English
• Published: Los Angeles, Calif. : Sage, c2020, 2019
• Edition: 6th ed.
• Subjects: MARKETING SOCIAL

Table of Contents:

• 1. Understanding social marketing
• 2. Determining plan purpose, focus, audience, behaviors, insights
• 3. Developing marketing intervention strategies
• 4. Managing social marketing programs.