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|9 5752
|a Croué, Charles
|
| 245 |
1 |
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|a Marketing internacional y mundialización :
|b efectos sobre el consumidor /
|c Charles Croue ; traducido, adaptado y completado por Carlos Mariano Ortiz.
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| 260 |
|
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|a Córdoba, Argentina :
|b Advocatus,
|c 2012
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| 300 |
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|a 164 p. :
|b il.
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| 504 |
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|a Incluye referencias bibliográficas.
|
| 505 |
0 |
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|a 1. Marketing internacional, una dimensión ineludible del management para imponerse a nivel mundial -- 2. Desarrollo y factores de la mundialización del marketing -- 3. El estudio internacional de un mercado extranjero -- 4. ¿Cómo penetrar un mercado extranjero? -- 5. La política producto internacional -- 6. La política internacional de marcas -- 7. Política precio internacional -- 8. La política internacional de comunicación.
|
| 650 |
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4 |
|a MARKETING INTERNACIONAL
|9 2119
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| 650 |
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4 |
|a ESTUDIOS DE MERCADO
|9 628
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| 650 |
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4 |
|9 2873
|a PENETRACION EN EL MERCADO
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| 653 |
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4 |
|a INVESTIGACION DE MERCADOS
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| 653 |
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|a ANALISIS DE MERCADO
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|9 5753
|a Ortiz, Carlos Mariano,
|e tr.
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