Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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  1. 1

    El nuevo posicionamiento : lo último en la estrategia competitiva más eficaz en el mundo de los negocios by Trout, Jack, Rivkin, Steve

    Published 1996
    Other Authors: “…Trout, Jack…”
    Book
  2. 2

    Posicionamiento : la batalla por su mente / by Ries, Al, 1926-

    Published 2007
    Other Authors: “…Trout, Jack…”
    Book
  3. 3

    Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / by Ries, Al, 1926-

    Published 1994
    Other Authors: “…Trout, Jack…”
    Audiolibro
    Libro animado
    Book
  4. 4

    La guerra de la mercadotecnia / by Ries, Al, 1926-

    Published 1989
    Other Authors: “…Trout, Jack…”
    Book
  5. 5

    Posicionamiento / by Ries, Al, 1926-

    Published 2000
    Other Authors: “…Trout, Jack…”
    Book