Jack Trout
John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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El nuevo posicionamiento : lo último en la estrategia competitiva más eficaz en el mundo de los negocios by Trout, Jack, Rivkin, Steve
Published 1996Other Authors: “…Trout, Jack…”
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Posicionamiento : la batalla por su mente / by Ries, Al, 1926-
Published 2007Other Authors: “…Trout, Jack…”
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Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / by Ries, Al, 1926-
Published 1994Other Authors: “…Trout, Jack…”
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La guerra de la mercadotecnia / by Ries, Al, 1926-
Published 1989Other Authors: “…Trout, Jack…”
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Posicionamiento / by Ries, Al, 1926-
Published 2000Other Authors: “…Trout, Jack…”
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