Juan de Dios Ortúzar

Juan de Dios Ortúzar Salas (born 24 January 1949) is a Chilean transport engineer and Emeritus Professor at the Pontifical Catholic University of Chile (PUC). Regarded as a pioneer of discrete-choice modelling, he developed methods for estimating travellers’ willingness to pay for safer, cleaner and quicker journeys. Provided by Wikipedia
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