Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response."Kotler helped create the field of social marketing that focuses on helping individuals and groups modify their behaviors toward healthier and safer living styles. He also created the concept of "demarketing" to aid in the task of reducing the level of demand. He developed the concepts of "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" by many scholars.
Kotler's latest work focuses on economic justice and the shortcomings of capitalism. He published ''Confronting Capitalism: Real Solutions for a Troubled Economic System'' in 2015, ''Democracy in Decline: Rebuilding its Future'' in 2016, "Advancing the Common Good" in 2019, and ''Brand Activism: From Purpose to Action'' in 2018. Provided by Wikipedia
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The new competition / by Kotler, Philip, 1931-
Published 1985Call Number: Loading…
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Fundamentos de mercadotecnia / by Kotler, Philip, 1931-
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Marketing para turismo / by Kotler, Philip, 1931-
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Marketing lateral : nuevas técnicas para encontrar las ideas más rompedoras / by Kotler, Philip, 1931-
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Marketing / by Kotler, Philip, 1931-
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Dirección de marketing / by Kotler, Philip, 1931-
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Marketing / by Kotler, Philip, 1931-
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Fundamentos de marketing / by Kotler, Philip, 1931-
Published 2013Call Number: Loading…
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Dirección de marketing / by Kotler, Philip, 1931-
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Marketing turístico / by Kotler, Philip, 1931-
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Dirección de marketing / by Kotler, Philip, 1931-
Published 2016Call Number: Loading…Información y publicaciones del autor
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Dirección de mercadotecnia : análisis planeación y control / by Kotler, Philip, 1931-
Published 1969Call Number: Loading…
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Dirección de la mercadotecnia : análisis planeacion implementación y control / by Kotler, Philip, 1931-
Published 1993Call Number: Loading…
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Mercadotecnia social : estrategias para cambiar el comportamiento público / by Kotler, Philip, 1931-
Published 1992Call Number: Loading…
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Fundamentos de marketing / by Kotler, Philip, 1931-
Published 2008Call Number: Loading…
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Marketing lateral : uma abordagem revolucionária para criar novas oportunidades em mercados saturados / by Kotler, Philip, 1931-
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Marketing : versión para Latinoamérica / by Kotler, Philip, 1931-
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Mercadotecnia / by Kotler, Philip, 1931-
Published 1996Call Number: Loading…
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Dirección de mercadotecnia : análisis, planeación, implementación y control / by Kotler, Philip, 1931-
Published 1996Call Number: Loading…
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Total marketing / by Kotler, Philip, 1931-
Published 1995Call Number: Loading…
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Related Subjects
MARKETING
COMPORTAMIENTO DEL CONSUMIDOR
PRODUCTOS NUEVOS
ESTUDIOS DE CASOS
FIJACION DE PRECIOS
PUBLICIDAD
ESTUDIOS DE MERCADO
CLIENTES
PROMOCION DE VENTAS
CANALES DE DISTRIBUCION
COMERCIALIZACION
MARKETING DIRECTO
MERCADOS
COMPETENCIA
ETICA
MARCAS COMERCIALES
SATISFACCION DEL CLIENTE
CONSUMIDORES
PLANIFICACION ESTRATEGICA
RELACIONES PUBLICAS
RESPONSABILIDAD SOCIAL DE LA EMPRESA
SISTEMAS DE INFORMACION
ANALISIS DE MERCADO
CICLO DE VIDA DE UN PRODUCTO
COMPETITIVIDAD
ESTRATEGIA EMPRESARIAL
INVESTIGACION DE MERCADOS
MARKETING SOCIAL
MERCADEO
PLAN DE MARKETING