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Institution
Collection
Format
Author
6
Kotler, Philip, 1931-
3
Armstrong, Gary
2
Chase, Richard B.
2
Czinkota, Michael R.
2
Jacobs, F. Robert
2
Keller, Kevin Lane
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2
Ronkainen, Ilkka A.
1
Aquilano, Nicholas J.
1
Bowen, John T.
1
Colaiacovo, Juan Luis
1
Gallucci, Carlo
1
Hair, Joseph F, Jr
1
Iyer, Vinoo
1
Lamb, Charles W, Jr
1
Lambin, Jean-Jacques
1
Lee Kim, Hyun-Sook
1
Makens, James C.
1
Marzorati, Osvaldo J., 1941-
1
Mathur, Kamlesh
1
McDaniel, Carl
1
Paz, Hugo Rodolfo
1
Sicurello, Carlos
1
Solow, Daniel
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