Showing 1 - 2 results of 2 for search 'Procter and Gamble', query time: 0.03s Refine Results
  1. 1

    Mecanismos estratégicos en publicidad : de la USP a las lovemarks / by Fernández, Jorge David

    Published 2014
    Table of Contents: “…1. La copy strategy de Procter & Gamble -- 2. La USP de Rosser Reeves -- 3. …”
    Book
  2. 2

    Cost and effect : using integrated cost systems to drive profitability and performance / by Kaplan, Robert S., 1940-

    Published 1997
    Book