Journal of Marketing Research.

Acceso a texto completo brindado por MinC. y T. Cobertura: vols. 1-52 (1964-2015)

Investigación de mercados : un enfoque aplicado by Kinnear, Thomas C, Taylor, James R

Table of Contents: “…Título original: Marketing research…”

Investigación de mercados by Weiers, Ronald M

Table of Contents: “…Título original: Marketing research…”

Cómo hacer investigación de mercados by Hague, Paul N, Jackson, Peter

Table of Contents: “…Título original: How to do marketing research…”

Job creation and loss : analysis, policy and data development /

Table of Contents: “…Introduction -- Job creation and job loss: research questions arising from the use of establishment-based data -- Recente directions in labour market research using establishment data -- The economic analysis of compensation systems -- Evaluating the role of organisational change on firm performance using longitudinal firm-establishment data -- Statistics on job creation -- A comparative overview of sources, definitions and methods of data collection on job creation and loss.…”

Mobile research methods : opportunities and challenges of mobile research methodologies /

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Investigación de mercados contemporánea / Carl McDaniel, Jr., Roger Gates. by McDaniel, Carl

La investigación de mercados en un entorno de marketing by Dillon, William R

Investigación de mercados / by Zikmund, William G., 1943-2002

Applied multivariate statistical analysis / by Johnson, Richard

Investigación de mercados : texto y casos / by Boyd, Harper W. Jr. (Harper White), 1917-

Investigación de mercados / by Malhotra, Naresh K.

Investigación de mercados / by Aaker, David A., 1938-