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    TO BE A TREND SPONGE: EDITORS AND INTUITIVE DEMAND FORECASTING IN BIG PUBLISHING HOUSES by Miguel, Paula, Saferstein, Ezequiel

    Published 2016
    “…This ethos shows tensions between "inspirational" or creative "intuitions" and a new business logic that looks forward to transparent the process in which production of best-sellers take part, and they combine into what editors identified as "business sense", which involves adaptations and regulations at different levels of professional and personal practice.This paper is based on the results of ongoing qualitative researches, which seek to analyze different ways of production, circulation and consumption of "creative" goods, considering that in such circuits we can find implicit notions of subjectivity.…”
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