RETHINKING THE RELATIONSHIP CONSUMPTION, BODY AND APPEARANCE by Petenussi, Felipe Roberto

“…These processes generate "games of appearance” that allow negotiation in the construction of the individual image through the use and consumption related to clothing, fashion and also the body. Moreover, the anthropological approach to consumption itself and the appearance are problematized by showing that these relations are symbolic constructions in which the terms used must be understood from the context of its production.…”
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