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Freedom, the individual and the law /
Published 1963Table of Contents: “…The Printed Word and Advertising --…”
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Causation, prediction, and search /
Published 1993Table of Contents: “…1. Introduction and Advertisement.- 1.1 The Issue.- 1.2 Advertisements.- 1.2.1 Bayes Networks from the Data.- 1.2.2 Structural Equation Models from the Data.- 1.2.3 Selection of Regressors.- 1.2.4 Causal Inference without Experiment.- 1.2.5 The Structure of the Unobserved.- 1.3 Themes.- 2. …”
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The hyperlinked society : questioning connections in the digital age /
Published 2008Table of Contents: “…Napoli -- The hyperlink in newspapers and blogs / Lokman Tsui -- The role of expertise in navigating links of influence / Eszter Hargittai -- Google, links, and popularity versus authority / Seth Finkelstein -- The hyperlinked news organization / Martin Nisenholtz -- How hyperlinks ought to change the advertising business / Tom Hespos -- Hyperlinks and marketing insight / Stacey Lynn Schulman -- Hyperlinking and advertising strategy / Eric Picard -- From hyperlinks to hyperties / Marc A. …”
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Picture-tube imperialism? The impact of U.S. television on Latin America /
Published 1972Table of Contents: “…Television and United States investment, advertising, and sales in Latin America.…”
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Crimeware : understanding new attacks and defenses /
Published 2008Table of Contents: “…Overview of crimeware -- A taxonomy of coding errors -- Crimeware and peer-to-peer networks -- Crimeware in small devices -- Crimeware in firmware -- Crimeware in the browser -- Bot networks -- Rootkits -- Virtual worlds and fraud -- Cybercrime and politics -- Online advertising fraud -- Crimeware business models -- The educational aspect of security -- Surreptitious code and the law -- Crimeware and trusted computing -- Technical defense techniques -- The future of crimeware.…”
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Relentless : the japanese way of marketing /
Published 1996Table of Contents: “…Setting prices and doing advertising -- 8. The middlemen customers -- 9. Putting it all together -- Notes -- Glossary -- Selected references -- Index.…”
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Still bored in a culture of entertainment : rediscovering passion and wonder /
Published 2002Table of Contents: “…– 2.Basics of Boredom – 3.Two Types of Boredom – 4.Entertained to Exceso – 5.Advertised to Apathy – 6.Why Some People are More Likely to Get Bored – 7.Negated to Numbness – 8.A Trip Back in Time – 9.From Sin to Self-Fulfillment – 10.Haunted by Hopelessness – 11.The Bitter Fruits of Boredom – 12.Counteracting Boredom – 13.Not So Easy, Not So Fast – 14.Why Get Up in the Morning!…”
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Dynamic agricultural systems : economic prediction and control /
Published 1979Table of Contents: “…Deterministic control formulation of advertising policies: the case of Florida Department of Citrus -- 4. …”
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