Business ratios and formulas : a comprehensive guide / by Bragg, Steven M.

Table of Contents: “…Measurements for the Sales and Marketing Department; Market Share; Customer Turnover; Browse to Buy Conversion Ratio; Recency; Direct Mail Effectiveness Ratio; Inbound Telemarketing Retention Ratio; Quote to Close Ratio; Sales per Salesperson; Sales Productivity; Sales Effectiveness; Sales Trend Percentage by Product Line; Product Demand Elasticity; Days of Backlog; 14. …”
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Elaboración del cuadro de mando integral y análisis de los indicadores claves de gestión / by Gir, Soledad

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