AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER by Boito, María Eugenia, Gago, Sebastian Horacio, Valor, Milva Natali

“…This ideological construction finds in a panel-type format a way of adducing “diversity of voices” and building, through the bondage of esthetics and politics, a strong “truth” of the current political context.The exposition and argumentative strategy comprises: 1) a structural presentation and characterization of the selected shows, linking them with expressions taken from the focus groups; 2) the selection of some dimensions for comparison that allow us to detect recurrent thoughts and expressions in the groups; and 3) the results of such description and analysis, exposing features and dynamics of the novel forms of aesthetization of politics —in the Benjaminian sense of the term— as a process for the masses —individuals, in our case— express their demands.…”
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Una aproximación a la estetización de la política en la oferta televisiva argentina contemporánea by Boito, María Eugenia, Gago, Sebastian Horacio, Valor, Milva Natali

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