AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER by Boito, María Eugenia, Gago, Sebastian Horacio, Valor, Milva Natali

“…At the same time, and concerning to the “object” of these shows, it is possible to identify and reconstruct a modeling of what is said and how it is said. This ideological construction finds in a panel-type format a way of adducing “diversity of voices” and building, through the bondage of esthetics and politics, a strong “truth” of the current political context.The exposition and argumentative strategy comprises: 1) a structural presentation and characterization of the selected shows, linking them with expressions taken from the focus groups; 2) the selection of some dimensions for comparison that allow us to detect recurrent thoughts and expressions in the groups; and 3) the results of such description and analysis, exposing features and dynamics of the novel forms of aesthetization of politics —in the Benjaminian sense of the term— as a process for the masses —individuals, in our case— express their demands.…”
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Una aproximación a la estetización de la política en la oferta televisiva argentina contemporánea by Boito, María Eugenia, Gago, Sebastian Horacio, Valor, Milva Natali

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