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    Fanatics and the fanaticized: a comparative analysis of consumption practices and loyalty among football supporters and runners

    Fanatics and the fanaticized: a comparative analysis of consumption practices and loyalty among football supporters and runners by Hijós, María Nemesia

    Published 2017
    “…Through an analysis of my participant observation, I will present the different ways in which the market and cultural industry address football spectators as supporters, partners, and/or fans while some runners are presented as athletes, though they define themselves as fanaticized by this sport. …”
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    info:eu-repo/semantics/article

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