“If you look great, you feel great”: Instagram and the Construction of Aesthetic Treatments as Technologies of the Self by Barboza, Romina Andrea, Arias, Valentina

“…Thus, this social network becomes a space where professionals show, describe, explain and encourage this type of procedures. Our research aims to analyze the meanings that revolve around these treatments, focusing on the conception of the body that underlies these practices, the aesthetic criteria that are put into play, the forms of interpellation to women as the main consumers of these services and the transformations they promise. …”
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