Internationalization through Franchises: 100 Montaditos in Argentina
The article examines the franchise as a way of international expansion. By reviewing the impact literature, the adoption of a specific type of franchise is analyzed according to the level of control taken by the franchisor. Specifically, following the case study methodology, the commercial viability...
Main Authors: | Lazcano, Clara, Trillo Holgado , María Amalia |
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Format: | Online |
Language: | spa |
Published: |
Facultad de Ciencias Económicas. Instituto de Economía y Finanzas
2024
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Subjects: | |
Online Access: | https://revistas.unc.edu.ar/index.php/acteconomica/article/view/45527 |
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