Internationalization through Franchises: 100 Montaditos in Argentina

The article examines the franchise as a way of international expansion. By reviewing the impact literature, the adoption of a specific type of franchise is analyzed according to the level of control taken by the franchisor. Specifically, following the case study methodology, the commercial viability...

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Bibliographic Details
Main Authors: Lazcano, Clara, Trillo Holgado , María Amalia
Format: Online
Language:spa
Published: Facultad de Ciencias Económicas. Instituto de Economía y Finanzas 2024
Subjects:
Online Access:https://revistas.unc.edu.ar/index.php/acteconomica/article/view/45527

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