Internationalization through Franchises: 100 Montaditos in Argentina
The article examines the franchise as a way of international expansion. By reviewing the impact literature, the adoption of a specific type of franchise is analyzed according to the level of control taken by the franchisor. Specifically, following the case study methodology, the commercial viability...
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| Format: | Online |
| Language: | spa |
| Published: |
Facultad de Ciencias Económicas. Instituto de Economía y Finanzas
2024
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| Subjects: | |
| Online Access: | https://revistas.unc.edu.ar/index.php/acteconomica/article/view/45527 |
| _version_ | 1806010748751577088 |
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| author | Lazcano, Clara Trillo Holgado , María Amalia |
| author_facet | Lazcano, Clara Trillo Holgado , María Amalia |
| author_sort | Lazcano, Clara |
| collection | Portal de Revistas |
| description | The article examines the franchise as a way of international expansion. By reviewing the impact literature, the adoption of a specific type of franchise is analyzed according to the level of control taken by the franchisor. Specifically, following the case study methodology, the commercial viability of opening a 100 Montaditos franchise in Argentina is studied, considering this opportunity. It is concluded that it is an innovative business model whose tangible and intangible assets provide the necessary strength for the project to succeed. Likewise, the conditions and characteristics of the Argentine gastronomic market represent a potential segment of interest. Given the above, the master form of franchise is suggested for this expansion. |
| format | Online |
| id | oai:ojs.revistas.unc.edu.ar:article-45527 |
| institution | Universidad Nacional de Cordoba |
| language | spa |
| publishDate | 2024 |
| publisher | Facultad de Ciencias Económicas. Instituto de Economía y Finanzas |
| record_format | ojs |
| spelling | oai:ojs.revistas.unc.edu.ar:article-455272024-07-23T19:52:49Z Internationalization through Franchises: 100 Montaditos in Argentina Internacionalización mediante Franquicias: Caso 100 Montaditos en Argentina Lazcano, Clara Trillo Holgado , María Amalia bussines model internationalisation franchise 100 Montaditos Argentina modelo de negocio internacionalización franquicia 100 Montaditos Argentina The article examines the franchise as a way of international expansion. By reviewing the impact literature, the adoption of a specific type of franchise is analyzed according to the level of control taken by the franchisor. Specifically, following the case study methodology, the commercial viability of opening a 100 Montaditos franchise in Argentina is studied, considering this opportunity. It is concluded that it is an innovative business model whose tangible and intangible assets provide the necessary strength for the project to succeed. Likewise, the conditions and characteristics of the Argentine gastronomic market represent a potential segment of interest. Given the above, the master form of franchise is suggested for this expansion. El artículo examina la franquicia como modo de expansión internacional. Mediante la revisión de la literatura de impacto se analiza la adopción de un tipo de franquicia específico de acuerdo con el control ejercido por el franquiciador. En concreto, siguiendo la metodología del estudio de caso, se estudia la viabilidad comercial de la apertura de una franquicia de 100 Montaditos en Argentina, habida cuenta de esta oportunidad. Se concluye que se trata de un modelo de negocio innovador cuyos activos tangibles e intangibles brindan la solidez necesaria para que el proyecto pueda salir adelante. Asimismo, las condiciones y características del mercado gastronómico argentino suponen un segmento potencial de interés. Dado lo anterior, se sugiere la franquicia maestra para esta expansión. Facultad de Ciencias Económicas. Instituto de Economía y Finanzas 2024-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Articles Artículos application/pdf https://revistas.unc.edu.ar/index.php/acteconomica/article/view/45527 Actualidad Económica; Vol. 34 No. 112 (2024): Enero / Abril; 51-70 Actualidad Económica; Vol. 34 Núm. 112 (2024): Enero / Abril; 51-70 2250-754X 0327-585X spa https://revistas.unc.edu.ar/index.php/acteconomica/article/view/45527/45880 https://creativecommons.org/licenses/by-nc-nd/4.0 |
| spellingShingle | bussines model internationalisation franchise 100 Montaditos Argentina modelo de negocio internacionalización franquicia 100 Montaditos Argentina Lazcano, Clara Trillo Holgado , María Amalia Internationalization through Franchises: 100 Montaditos in Argentina |
| title | Internationalization through Franchises: 100 Montaditos in Argentina |
| title_alt | Internacionalización mediante Franquicias: Caso 100 Montaditos en Argentina |
| title_full | Internationalization through Franchises: 100 Montaditos in Argentina |
| title_fullStr | Internationalization through Franchises: 100 Montaditos in Argentina |
| title_full_unstemmed | Internationalization through Franchises: 100 Montaditos in Argentina |
| title_short | Internationalization through Franchises: 100 Montaditos in Argentina |
| title_sort | internationalization through franchises 100 montaditos in argentina |
| topic | bussines model internationalisation franchise 100 Montaditos Argentina modelo de negocio internacionalización franquicia 100 Montaditos Argentina |
| topic_facet | bussines model internationalisation franchise 100 Montaditos Argentina modelo de negocio internacionalización franquicia 100 Montaditos Argentina |
| url | https://revistas.unc.edu.ar/index.php/acteconomica/article/view/45527 |
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