High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina

This paper presents and analyzes the productive, technological and entrepreneurial evolution of Chañarmuyo Winery, located in La Rioja, Argentina. Through a case study, productive efforts to transform the Chañarmuyo Valley into a wine region are identified. The financial capacity of its owner, human...

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Main Authors: Gonzalo, Manuel, D’Alessandro, Marilyn, Yañez Mayorga , Brenda
Format: Online
Language:spa
Published: Facultad de Ciencias Económicas. Instituto de Economía y Finanzas 2023
Subjects:
Online Access:https://revistas.unc.edu.ar/index.php/acteconomica/article/view/44323
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author Gonzalo, Manuel
D’Alessandro, Marilyn
Yañez Mayorga , Brenda
author_facet Gonzalo, Manuel
D’Alessandro, Marilyn
Yañez Mayorga , Brenda
author_sort Gonzalo, Manuel
collection Portal de Revistas
description This paper presents and analyzes the productive, technological and entrepreneurial evolution of Chañarmuyo Winery, located in La Rioja, Argentina. Through a case study, productive efforts to transform the Chañarmuyo Valley into a wine region are identified. The financial capacity of its owner, human resources, technological capabilities, high-altitude wines (high-end), non-traditional strains and wine tourism exploitation of the Valley stand out as critical resources. In terms of their links with the System of Innovation, relationships of support and technological investment are identified, in particular with the Government of La Rioja and the Argentine Technological Fund and, commercial, productive and innovation linkages with Mendoza´s wineries. This paper contributes to the registration and conceptualization of unexplored business cases, relevant for the productive development of La Rioja and Northwest Argentina (NOA).
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institution Universidad Nacional de Cordoba
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publisher Facultad de Ciencias Económicas. Instituto de Economía y Finanzas
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spelling oai:ojs.revistas.unc.edu.ar:article-443232024-07-20T01:25:04Z High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina Vinos de Altura y Enoturismo: un estudio de caso desde la periferia de La Rioja, Argentina Gonzalo, Manuel D’Alessandro, Marilyn Yañez Mayorga , Brenda wine tourism internationalization regional system of innovation wine industry La Rioja Enoturismo Internacionalización Sistema Regional de Innovación Industria vitivinícola La Rioja This paper presents and analyzes the productive, technological and entrepreneurial evolution of Chañarmuyo Winery, located in La Rioja, Argentina. Through a case study, productive efforts to transform the Chañarmuyo Valley into a wine region are identified. The financial capacity of its owner, human resources, technological capabilities, high-altitude wines (high-end), non-traditional strains and wine tourism exploitation of the Valley stand out as critical resources. In terms of their links with the System of Innovation, relationships of support and technological investment are identified, in particular with the Government of La Rioja and the Argentine Technological Fund and, commercial, productive and innovation linkages with Mendoza´s wineries. This paper contributes to the registration and conceptualization of unexplored business cases, relevant for the productive development of La Rioja and Northwest Argentina (NOA). En este trabajo se presenta y analiza la evolución productiva, tecnológica y empresarial de Bodega Chañarmuyo, situada en La Rioja, Argentina. A partir de un estudio de caso, se identifican y destacan esfuerzos productivos para transformar al Valle de Chañarmuyo en una zona vitivinícola. La capacidad financiera del dueño, los recursos humanos, el nivel tecnológico, los vinos de altura, las cepas no tradicionales y la explotación enoturística del valle destacan como recursos críticos. En términos de vínculos con el Sistema de Innovación, se identifican relaciones de apoyo e inversión tecnológica, particularmente con el Gobierno de La Rioja y el Fondo Tecnológico Argentino y, articulaciones comerciales, productivas y de innovación con bodegas mendocinas. Se contribuye así al registro y conceptualización de casos empresariales inexplorados, aunque relevantes para el desarrollo productivo de la provincia y del Noroeste Argentino (NOA). Facultad de Ciencias Económicas. Instituto de Economía y Finanzas 2023-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Articles Artículos application/pdf https://revistas.unc.edu.ar/index.php/acteconomica/article/view/44323 Actualidad Económica; Vol. 33 No. 111 (2023): Septiembre - Diciembre; 19-33 Actualidad Económica; Vol. 33 Núm. 111 (2023): Septiembre - Diciembre; 19-33 2250-754X 0327-585X spa https://revistas.unc.edu.ar/index.php/acteconomica/article/view/44323/44632 https://creativecommons.org/licenses/by-nc-nd/4.0
spellingShingle wine tourism
internationalization
regional system of innovation
wine industry
La Rioja
Enoturismo
Internacionalización
Sistema Regional de Innovación
Industria vitivinícola
La Rioja
Gonzalo, Manuel
D’Alessandro, Marilyn
Yañez Mayorga , Brenda
High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina
title High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina
title_alt Vinos de Altura y Enoturismo: un estudio de caso desde la periferia de La Rioja, Argentina
title_full High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina
title_fullStr High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina
title_full_unstemmed High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina
title_short High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina
title_sort high altitude wines and wine tourism a case study from the periphery of la rioja argentina
topic wine tourism
internationalization
regional system of innovation
wine industry
La Rioja
Enoturismo
Internacionalización
Sistema Regional de Innovación
Industria vitivinícola
La Rioja
topic_facet wine tourism
internationalization
regional system of innovation
wine industry
La Rioja
Enoturismo
Internacionalización
Sistema Regional de Innovación
Industria vitivinícola
La Rioja
url https://revistas.unc.edu.ar/index.php/acteconomica/article/view/44323
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AT yanezmayorgabrenda highaltitudewinesandwinetourismacasestudyfromtheperipheryoflariojaargentina
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AT dalessandromarilyn vinosdealturayenoturismounestudiodecasodesdelaperiferiadelariojaargentina
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