High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina
This paper presents and analyzes the productive, technological and entrepreneurial evolution of Chañarmuyo Winery, located in La Rioja, Argentina. Through a case study, productive efforts to transform the Chañarmuyo Valley into a wine region are identified. The financial capacity of its owner, human...
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Format: | Online |
Language: | spa |
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Facultad de Ciencias Económicas. Instituto de Economía y Finanzas
2023
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Online Access: | https://revistas.unc.edu.ar/index.php/acteconomica/article/view/44323 |
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author | Gonzalo, Manuel D’Alessandro, Marilyn Yañez Mayorga , Brenda |
author_facet | Gonzalo, Manuel D’Alessandro, Marilyn Yañez Mayorga , Brenda |
author_sort | Gonzalo, Manuel |
collection | Portal de Revistas |
description | This paper presents and analyzes the productive, technological and entrepreneurial evolution of Chañarmuyo Winery, located in La Rioja, Argentina. Through a case study, productive efforts to transform the Chañarmuyo Valley into a wine region are identified. The financial capacity of its owner, human resources, technological capabilities, high-altitude wines (high-end), non-traditional strains and wine tourism exploitation of the Valley stand out as critical resources. In terms of their links with the System of Innovation, relationships of support and technological investment are identified, in particular with the Government of La Rioja and the Argentine Technological Fund and, commercial, productive and innovation linkages with Mendoza´s wineries. This paper contributes to the registration and conceptualization of unexplored business cases, relevant for the productive development of La Rioja and Northwest Argentina (NOA). |
format | Online |
id | oai:ojs.revistas.unc.edu.ar:article-44323 |
institution | Universidad Nacional de Cordoba |
language | spa |
publishDate | 2023 |
publisher | Facultad de Ciencias Económicas. Instituto de Economía y Finanzas |
record_format | ojs |
spelling | oai:ojs.revistas.unc.edu.ar:article-443232024-07-20T01:25:04Z High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina Vinos de Altura y Enoturismo: un estudio de caso desde la periferia de La Rioja, Argentina Gonzalo, Manuel D’Alessandro, Marilyn Yañez Mayorga , Brenda wine tourism internationalization regional system of innovation wine industry La Rioja Enoturismo Internacionalización Sistema Regional de Innovación Industria vitivinícola La Rioja This paper presents and analyzes the productive, technological and entrepreneurial evolution of Chañarmuyo Winery, located in La Rioja, Argentina. Through a case study, productive efforts to transform the Chañarmuyo Valley into a wine region are identified. The financial capacity of its owner, human resources, technological capabilities, high-altitude wines (high-end), non-traditional strains and wine tourism exploitation of the Valley stand out as critical resources. In terms of their links with the System of Innovation, relationships of support and technological investment are identified, in particular with the Government of La Rioja and the Argentine Technological Fund and, commercial, productive and innovation linkages with Mendoza´s wineries. This paper contributes to the registration and conceptualization of unexplored business cases, relevant for the productive development of La Rioja and Northwest Argentina (NOA). En este trabajo se presenta y analiza la evolución productiva, tecnológica y empresarial de Bodega Chañarmuyo, situada en La Rioja, Argentina. A partir de un estudio de caso, se identifican y destacan esfuerzos productivos para transformar al Valle de Chañarmuyo en una zona vitivinícola. La capacidad financiera del dueño, los recursos humanos, el nivel tecnológico, los vinos de altura, las cepas no tradicionales y la explotación enoturística del valle destacan como recursos críticos. En términos de vínculos con el Sistema de Innovación, se identifican relaciones de apoyo e inversión tecnológica, particularmente con el Gobierno de La Rioja y el Fondo Tecnológico Argentino y, articulaciones comerciales, productivas y de innovación con bodegas mendocinas. Se contribuye así al registro y conceptualización de casos empresariales inexplorados, aunque relevantes para el desarrollo productivo de la provincia y del Noroeste Argentino (NOA). Facultad de Ciencias Económicas. Instituto de Economía y Finanzas 2023-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Articles Artículos application/pdf https://revistas.unc.edu.ar/index.php/acteconomica/article/view/44323 Actualidad Económica; Vol. 33 No. 111 (2023): Septiembre - Diciembre; 19-33 Actualidad Económica; Vol. 33 Núm. 111 (2023): Septiembre - Diciembre; 19-33 2250-754X 0327-585X spa https://revistas.unc.edu.ar/index.php/acteconomica/article/view/44323/44632 https://creativecommons.org/licenses/by-nc-nd/4.0 |
spellingShingle | wine tourism internationalization regional system of innovation wine industry La Rioja Enoturismo Internacionalización Sistema Regional de Innovación Industria vitivinícola La Rioja Gonzalo, Manuel D’Alessandro, Marilyn Yañez Mayorga , Brenda High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina |
title | High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina |
title_alt | Vinos de Altura y Enoturismo: un estudio de caso desde la periferia de La Rioja, Argentina |
title_full | High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina |
title_fullStr | High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina |
title_full_unstemmed | High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina |
title_short | High-altitude wines and wine tourism: a case study from the periphery of La Rioja, Argentina |
title_sort | high altitude wines and wine tourism a case study from the periphery of la rioja argentina |
topic | wine tourism internationalization regional system of innovation wine industry La Rioja Enoturismo Internacionalización Sistema Regional de Innovación Industria vitivinícola La Rioja |
topic_facet | wine tourism internationalization regional system of innovation wine industry La Rioja Enoturismo Internacionalización Sistema Regional de Innovación Industria vitivinícola La Rioja |
url | https://revistas.unc.edu.ar/index.php/acteconomica/article/view/44323 |
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