The economy of attention: from the reconfiguration of power relations to social control

The information surplus generated by the explosion of new information and communication technologies to which society is exposed has led to an unprecedented attention shortage. Technological oligopolies compete with each other with the intention of capturing social attention and keeping users lookin...

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Main Author: Boglione, Matías
Format: Online
Language:spa
Published: Instituto de Economía y Finanzas. Facultad de Ciencias Económicas. Universidada Nacional de Córdoba. 2023
Subjects:
Online Access:https://revistas.unc.edu.ar/index.php/REyE/article/view/44196
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author Boglione, Matías
author_facet Boglione, Matías
author_sort Boglione, Matías
collection Portal de Revistas
description The information surplus generated by the explosion of new information and communication technologies to which society is exposed has led to an unprecedented attention shortage. Technological oligopolies compete with each other with the intention of capturing social attention and keeping users looking at their content for as long as possible. In this context, the use of algorithms and other tools that design personalized instant gratification seems to be directing people's will and intervening in decision-making. Therefore, the purpose of this article is to carry out a bibliographic review and some reflections on the consequences and challenges that the attention economy poses for democracy and collective identities, mainly in relation to social control. Reception date: 21/09/2023Acceptance date: 16/11/2023
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spelling oai:ojs.revistas.unc.edu.ar:article-441962024-05-21T21:52:46Z The economy of attention: from the reconfiguration of power relations to social control La economía de la atención: de la reconfiguración de las relaciones de poder al control social Boglione, Matías Economy of attention Social networks Social control D83 D90 Economía de la atención Redes sociales Control social D83 D90 The information surplus generated by the explosion of new information and communication technologies to which society is exposed has led to an unprecedented attention shortage. Technological oligopolies compete with each other with the intention of capturing social attention and keeping users looking at their content for as long as possible. In this context, the use of algorithms and other tools that design personalized instant gratification seems to be directing people's will and intervening in decision-making. Therefore, the purpose of this article is to carry out a bibliographic review and some reflections on the consequences and challenges that the attention economy poses for democracy and collective identities, mainly in relation to social control. Reception date: 21/09/2023Acceptance date: 16/11/2023 El superávit informativo generado por la explosión de las nuevas tecnologías de la información y la comunicación al que está expuesta la sociedad, ha derivado en una escasez atencional sin precedentes. Los oligopolios tecnológicos compiten entre sí con la intención de captar la atención social y mantener a los usuarios el mayor tiempo posible mirando sus contenidos. En este contexto, el uso de algoritmos y otras herramientas que diseñan gratificaciones instantáneas personalizadas, parece estar direccionando la voluntad de las personas e interviniendo en la toma de decisiones. Por ello, el propósito de este artículo es llevar a cabo una revisión bibliográfica y algunas reflexiones sobre las consecuencias y los desafíos que la economía de la atención plantea para la democracia y las identidades colectivas, principalmente en lo referido al control social. Fecha de recepción: 21/09/2023Fecha de aceptación: 16/11/2023 Instituto de Economía y Finanzas. Facultad de Ciencias Económicas. Universidada Nacional de Córdoba. 2023-12-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://revistas.unc.edu.ar/index.php/REyE/article/view/44196 10.55444/2451.7321.2023.v61.n1.44196 Revista de Economía y Estadística; Vol. 61 No. 1 (2023); 71-93 Revista de Economía y Estadística; Vol. 61 Núm. 1 (2023); 71-93 2451-7321 0034-8066 10.55444/2451.7321.2023.v61.n1 spa https://revistas.unc.edu.ar/index.php/REyE/article/view/44196/44586 https://revistas.unc.edu.ar/index.php/REyE/article/view/44196/45094 Derechos de autor 2023 Matías Boglione http://creativecommons.org/licenses/by-nc-nd/4.0
spellingShingle Economy of attention
Social networks
Social control
D83
D90
Economía de la atención
Redes sociales
Control social
D83
D90
Boglione, Matías
The economy of attention: from the reconfiguration of power relations to social control
title The economy of attention: from the reconfiguration of power relations to social control
title_alt La economía de la atención: de la reconfiguración de las relaciones de poder al control social
title_full The economy of attention: from the reconfiguration of power relations to social control
title_fullStr The economy of attention: from the reconfiguration of power relations to social control
title_full_unstemmed The economy of attention: from the reconfiguration of power relations to social control
title_short The economy of attention: from the reconfiguration of power relations to social control
title_sort economy of attention from the reconfiguration of power relations to social control
topic Economy of attention
Social networks
Social control
D83
D90
Economía de la atención
Redes sociales
Control social
D83
D90
topic_facet Economy of attention
Social networks
Social control
D83
D90
Economía de la atención
Redes sociales
Control social
D83
D90
url https://revistas.unc.edu.ar/index.php/REyE/article/view/44196
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