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The economy of attention: from the reconfiguration of power relations to social control
The information surplus generated by the explosion of new information and communication technologies to which society is exposed has led to an unprecedented attention shortage. Technological oligopolies compete with each other with the intention of capturing social attention and keeping users lookin...
The information surplus generated by the explosion of new information and communication technologies to which society is exposed has led to an unprecedented attention shortage. Technological oligopolies compete with each other with the intention of capturing social attention and keeping users looking at their content for as long as possible. In this context, the use of algorithms and other tools that design personalized instant gratification seems to be directing people's will and intervening in decision-making. Therefore, the purpose of this article is to carry out a bibliographic review and some reflections on the consequences and challenges that the attention economy poses for democracy and collective identities, mainly in relation to social control.
Reception date: 21/09/2023Acceptance date: 16/11/2023
