South Korean corporate fictions, leadership role models and Cordial Ethics
South Korean television fiction that portrays business life oscillates between soap opera drama, cartoons borrowed from the online cartoon or webtoon of origin, and realistic dramas that may or may not be crossed by other genres such as thrillers or melodrama. In this corporate fiction it is possibl...
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Format: | Online |
Language: | spa |
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Centro de Investigaciones y Estudios sobre Cultura y Sociedad
2023
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Online Access: | https://revistas.unc.edu.ar/index.php/eticaycine/article/view/40639 |
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author | Melendez Táboas, Amelia |
author_facet | Melendez Táboas, Amelia |
author_sort | Melendez Táboas, Amelia |
collection | Portal de Revistas |
description | South Korean television fiction that portrays business life oscillates between soap opera drama, cartoons borrowed from the online cartoon or webtoon of origin, and realistic dramas that may or may not be crossed by other genres such as thrillers or melodrama. In this corporate fiction it is possible to observe models of leadership that may correspond to some of those described in corporate manuals (Pygmalion Competence, Integral Personalist Leadership) and also with proposals that from applied ethics do not renounce a normative ethics that is both minimum and maximum, such as the Ethics of Cordial Reason, Cordial Ethics (Cortina, 2009). Both models of leadership and ethical proposition will serve for the analysis of two recent South Korean television fictions - Night Lights (Bulyaseong, White Nights, 2016) and Search: WWW (Geomsaekeoreul Ibryeokhaseyo, 2019) - that bring to the table the increasing awareness in their society of the situation of the professional women whose lives they project. The moral profiling and increased realism in the characters’ characterisation from CEO Yi-Kiung Seo (Night Lights) to Ta mi Bae (Search) is due to the move from one screenwriter, Ji-hoon Han, to the breakthrough of more screenwriters in the hallyu industry such as Eun Sol Kwon. In addition, Search: WWW acknowledges the social change in the country after the Feminist Reboot that followed the Gagnam station murder, which has led all hallyu industries to rethink their gender equality conditions. |
format | Online |
id | oai:ojs.revistas.unc.edu.ar:article-40639 |
institution | Universidad Nacional de Cordoba |
language | spa |
publishDate | 2023 |
publisher | Centro de Investigaciones y Estudios sobre Cultura y Sociedad |
record_format | ojs |
spelling | oai:ojs.revistas.unc.edu.ar:article-406392023-03-16T00:00:28Z South Korean corporate fictions, leadership role models and Cordial Ethics Ficciones corporativas surcoreanas, modelos de liderazgo y Ética cordial Melendez Táboas, Amelia Ethics Leadership Gender equality Women workers Hallyu Ética Liderazgo Igualdad de género Mujeres trabajadoras Hallyu South Korean television fiction that portrays business life oscillates between soap opera drama, cartoons borrowed from the online cartoon or webtoon of origin, and realistic dramas that may or may not be crossed by other genres such as thrillers or melodrama. In this corporate fiction it is possible to observe models of leadership that may correspond to some of those described in corporate manuals (Pygmalion Competence, Integral Personalist Leadership) and also with proposals that from applied ethics do not renounce a normative ethics that is both minimum and maximum, such as the Ethics of Cordial Reason, Cordial Ethics (Cortina, 2009). Both models of leadership and ethical proposition will serve for the analysis of two recent South Korean television fictions - Night Lights (Bulyaseong, White Nights, 2016) and Search: WWW (Geomsaekeoreul Ibryeokhaseyo, 2019) - that bring to the table the increasing awareness in their society of the situation of the professional women whose lives they project. The moral profiling and increased realism in the characters’ characterisation from CEO Yi-Kiung Seo (Night Lights) to Ta mi Bae (Search) is due to the move from one screenwriter, Ji-hoon Han, to the breakthrough of more screenwriters in the hallyu industry such as Eun Sol Kwon. In addition, Search: WWW acknowledges the social change in the country after the Feminist Reboot that followed the Gagnam station murder, which has led all hallyu industries to rethink their gender equality conditions. La ficción surcoreana televisiva que se ocupa de retratar la vida empresarial bascula entre el drama soap opera, la caricatura deudora de la historieta en línea o webtoon de origen y dramas realistas atravesados o no por otros géneros como el thriller o el melodrama. En esta ficción corporativa es posible observar modelos de liderazgo que pueden corresponderse con algunos descritos en manuales corporativos (Competencia Pigmalión, Liderazgo Personalista Integral) y también con propuestas que desde la ética aplicada no renuncian a una ética normativa que sea tanto de mínimos como de máximos, como la Ética de la razón cordial, Ética Cordial (Cortina, 2009). Ambos modelos de liderazgo y propuesta ética servirán para el análisis de dos ficciones televisivas surcoreanas recientes - Luces Nocturnas (Bulyaseong, White Nights, 2016) y Search: WWW (Geomsaekeoreul Ibryeokhaseyo, 2019) - que ponen sobre la mesa el incremento de conciencia en su sociedad de la situación de las mujeres profesionales cuyas vidas proyectan. El perfilado moral e incremento de realismo en la caracteriología de los personajes desde la CEO Yi-Kiung Seo (Luces nocturnas) a Ta mi Bae (Search) se debe al paso de un guionista, Ji-hoon Han, al avance que supone la incorporación de más guionistas a la industria hallyu como Eun Sol Kwon. Además, Search: WWW acusa el cambio social vivido en el país después del Feminist Reboot que siguió al asesinato de la estación Gagnam que ha llevado a todas las industrias del hallyu a replantearse sus condiciones de igualdad de género. Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2023-03-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/eticaycine/article/view/40639 10.31056/2250.5415.v13.n1.40639 Ética y Cine Journal; Vol. 13 Núm. 1 (2023): Integridad en el cine; 27-39 2250-5415 2250-5660 10.31056/2250.5415.v13.n1 spa https://revistas.unc.edu.ar/index.php/eticaycine/article/view/40639/40778 Derechos de autor 2023 Ética y Cine Journal https://creativecommons.org/licenses/by-sa/4.0/ |
spellingShingle | Ethics Leadership Gender equality Women workers Hallyu Ética Liderazgo Igualdad de género Mujeres trabajadoras Hallyu Melendez Táboas, Amelia South Korean corporate fictions, leadership role models and Cordial Ethics |
title | South Korean corporate fictions, leadership role models and Cordial Ethics |
title_alt | Ficciones corporativas surcoreanas, modelos de liderazgo y Ética cordial |
title_full | South Korean corporate fictions, leadership role models and Cordial Ethics |
title_fullStr | South Korean corporate fictions, leadership role models and Cordial Ethics |
title_full_unstemmed | South Korean corporate fictions, leadership role models and Cordial Ethics |
title_short | South Korean corporate fictions, leadership role models and Cordial Ethics |
title_sort | south korean corporate fictions leadership role models and cordial ethics |
topic | Ethics Leadership Gender equality Women workers Hallyu Ética Liderazgo Igualdad de género Mujeres trabajadoras Hallyu |
topic_facet | Ethics Leadership Gender equality Women workers Hallyu Ética Liderazgo Igualdad de género Mujeres trabajadoras Hallyu |
url | https://revistas.unc.edu.ar/index.php/eticaycine/article/view/40639 |
work_keys_str_mv | AT melendeztaboasamelia southkoreancorporatefictionsleadershiprolemodelsandcordialethics AT melendeztaboasamelia ficcionescorporativassurcoreanasmodelosdeliderazgoyeticacordial |