On the modes of proximity’s representation in contemporary Argentina: “not intimate” proximity in the leadership of Carlos Reutemann in Santa Fe (1991-1995)
The article analyzes the characteristics of the political representation bond configured by Carlos Reutemann, governor of the province of Santa Fe between 1991 and 1995. Through the analysis of discourse, in particular, it’s content (composed of public statements of the governor, institutional speec...
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| Format: | Online |
| Language: | spa |
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Centro de Investigaciones y Estudios sobre Cultura y Sociedad
2021
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| Online Access: | https://revistas.unc.edu.ar/index.php/astrolabio/article/view/25555 |
| _version_ | 1811171440427270144 |
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| author | Lascurain, María Cecilia |
| author_facet | Lascurain, María Cecilia |
| author_sort | Lascurain, María Cecilia |
| collection | Portal de Revistas |
| description | The article analyzes the characteristics of the political representation bond configured by Carlos Reutemann, governor of the province of Santa Fe between 1991 and 1995. Through the analysis of discourse, in particular, it’s content (composed of public statements of the governor, institutional speeches and electoral propaganda), and the analysis of interviews with Peronist leaders of the time it is observed that Reutemann outlined a bond of “non-intimate” proximity to the citizens of Santa Fe. That is, it displayed a series of elements that correspond with a type of proximity representation (namely: an empathetic presence, a listening without promises or speeches and a self-presentation such as “man of the province” and “non-political”) but this representative bond did not include the exposition of the intimacy of the leader. On the contrary, he preferred a style of closeness through face-to-face contact instead of exposing his private life that mass media makes possible. In this sense, the legitimacy of proximity in Reutemann’s case operated in a unidirectional way: he was the one that “listen” or “empathize” with his represented, instead of allowing people “listen” or “empathize” with any private situation of his own (unlike the proximity leaders analyzed by the literature, in whose case the proximity unfolds in a bi-directional way). The analysis of the figure of the “countryman” that emerges from his particular representative style (with features that project a grim, measured and a lonely personality rejecting the exposition to others) allows identifying a series of attributes that characterize the “non-intimate” representation.
The research, in addition, allows us to reflect on the possibilities of the deployment of a proximity format that does not include the exhibition of the intimacy of the politician, in a time that political exhibition of the private space has become a privileged resource to generate a representative bond that reinforces the closeness and identification with common citizens. |
| format | Online |
| id | oai:ojs.revistas.unc.edu.ar:article-25555 |
| institution | Universidad Nacional de Cordoba |
| language | spa |
| publishDate | 2021 |
| publisher | Centro de Investigaciones y Estudios sobre Cultura y Sociedad |
| record_format | ojs |
| spelling | oai:ojs.revistas.unc.edu.ar:article-255552021-01-02T19:21:50Z On the modes of proximity’s representation in contemporary Argentina: “not intimate” proximity in the leadership of Carlos Reutemann in Santa Fe (1991-1995) Sobre los modos de la representación de proximidad en la Argentina contemporánea: la proximidad “no intimista” en el liderazgo de Carlos Reutemann en la Provincia de Santa Fe (1991-1995) Lascurain, María Cecilia Political representation Legitimacy of proximity Not intimate proximity Carlos Reutemann Santa Fe representación política legitimidad de proximidad proximidad no intimista Carlos Reutemann Santa Fe The article analyzes the characteristics of the political representation bond configured by Carlos Reutemann, governor of the province of Santa Fe between 1991 and 1995. Through the analysis of discourse, in particular, it’s content (composed of public statements of the governor, institutional speeches and electoral propaganda), and the analysis of interviews with Peronist leaders of the time it is observed that Reutemann outlined a bond of “non-intimate” proximity to the citizens of Santa Fe. That is, it displayed a series of elements that correspond with a type of proximity representation (namely: an empathetic presence, a listening without promises or speeches and a self-presentation such as “man of the province” and “non-political”) but this representative bond did not include the exposition of the intimacy of the leader. On the contrary, he preferred a style of closeness through face-to-face contact instead of exposing his private life that mass media makes possible. In this sense, the legitimacy of proximity in Reutemann’s case operated in a unidirectional way: he was the one that “listen” or “empathize” with his represented, instead of allowing people “listen” or “empathize” with any private situation of his own (unlike the proximity leaders analyzed by the literature, in whose case the proximity unfolds in a bi-directional way). The analysis of the figure of the “countryman” that emerges from his particular representative style (with features that project a grim, measured and a lonely personality rejecting the exposition to others) allows identifying a series of attributes that characterize the “non-intimate” representation. The research, in addition, allows us to reflect on the possibilities of the deployment of a proximity format that does not include the exhibition of the intimacy of the politician, in a time that political exhibition of the private space has become a privileged resource to generate a representative bond that reinforces the closeness and identification with common citizens. El artículo analiza las características del vínculo de representación política configurado por Carlos Reutemann, gobernador de la Provincia de Santa Fe entre 1991 y 1995. A través del análisis de contenido del discurso (integrado por declaraciones públicas del gobernador, discursos institucionales y propaganda electoral) y del análisis de entrevistas a dirigentes peronistas de la época, se observa que Reutemann delineó un vínculo de proximidad “no intimista” con la ciudadanía santafesina. Esto es, desplegó una serie de elementos que se corresponden anticipadamente con un tipo de representación de proximidad (a saber: una presencia empática, una escucha sin promesas ni discursos y una auto-presentación como “comprovinciano” y “no-político”), pero dicho vínculo representativo no incluyó una estrategia de intimización por parte del líder. Por el contrario, prefirió delinear una estrategia de cercanía a través del contacto cara a cara en el terreno y no de la escenificación de la intimidad (familiar o laboral) del individuo privado que posibilitan los medios de comunicación. En este sentido, la legitimidad de proximidad en Reutemann operaba de manera unidireccional: era él quien iba a “escuchar” o “empatizar” con sus representados, mientras que no se dejaba “escuchar” o que “empatizaran” con ninguna situación privada propia (a diferencia de los líderes de proximidad analizados por la literatura, en quienes la intimización se despliega de manera bidireccional). El análisis de la figura del “hombre de campo” que emerge de su particular estilo representativo (con rasgos que proyectan una personalidad parca, mesurada, solitaria, ajena a la exhibición de los demás) permite identificar una serie de atributos que le dan sentido a su faceta no intimista de representación. La investigación, además, permite reflexionar en torno a las posibilidades del despliegue de un formato de proximidad que no incluya la mostración de la intimidad del político, en tiempos en los que la intimización política se ha vuelto un recurso privilegiado al servicio de la generación de un lazo representativo que refuerce la cercanía y la identificación para con los ciudadanos. Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2021-01-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.unc.edu.ar/index.php/astrolabio/article/view/25555 10.55441/1668.7515.n26.25555 Astrolabio; No. 26 (2021): Enero - Junio: Dinámica demográfica latinoamericana; 343-372 Astrolabio; Núm. 26 (2021): Enero - Junio: Dinámica demográfica latinoamericana; 343-372 Astrolabio; n. 26 (2021): Enero - Junio: Dinámica demográfica latinoamericana; 343-372 1668-7515 10.55441/1668.7515.n26 spa https://revistas.unc.edu.ar/index.php/astrolabio/article/view/25555/32770 Derechos de autor 2021 María Cecilia Lascurain https://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | Political representation Legitimacy of proximity Not intimate proximity Carlos Reutemann Santa Fe representación política legitimidad de proximidad proximidad no intimista Carlos Reutemann Santa Fe Lascurain, María Cecilia On the modes of proximity’s representation in contemporary Argentina: “not intimate” proximity in the leadership of Carlos Reutemann in Santa Fe (1991-1995) |
| title | On the modes of proximity’s representation in contemporary Argentina: “not intimate” proximity in the leadership of Carlos Reutemann in Santa Fe (1991-1995) |
| title_alt | Sobre los modos de la representación de proximidad en la Argentina contemporánea: la proximidad “no intimista” en el liderazgo de Carlos Reutemann en la Provincia de Santa Fe (1991-1995) |
| title_full | On the modes of proximity’s representation in contemporary Argentina: “not intimate” proximity in the leadership of Carlos Reutemann in Santa Fe (1991-1995) |
| title_fullStr | On the modes of proximity’s representation in contemporary Argentina: “not intimate” proximity in the leadership of Carlos Reutemann in Santa Fe (1991-1995) |
| title_full_unstemmed | On the modes of proximity’s representation in contemporary Argentina: “not intimate” proximity in the leadership of Carlos Reutemann in Santa Fe (1991-1995) |
| title_short | On the modes of proximity’s representation in contemporary Argentina: “not intimate” proximity in the leadership of Carlos Reutemann in Santa Fe (1991-1995) |
| title_sort | on the modes of proximity s representation in contemporary argentina not intimate proximity in the leadership of carlos reutemann in santa fe 1991 1995 |
| topic | Political representation Legitimacy of proximity Not intimate proximity Carlos Reutemann Santa Fe representación política legitimidad de proximidad proximidad no intimista Carlos Reutemann Santa Fe |
| topic_facet | Political representation Legitimacy of proximity Not intimate proximity Carlos Reutemann Santa Fe representación política legitimidad de proximidad proximidad no intimista Carlos Reutemann Santa Fe |
| url | https://revistas.unc.edu.ar/index.php/astrolabio/article/view/25555 |
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