Exhibition regulations: young people on instagram
During the last two decades, virtual social networks have become important places for young people to share information, communicate with friends, and show everyday life. Taking Goffman’s dramaturgical theory, many researchers have addressed young practices online: what they do, why, and with whom....
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| Format: | Online |
| Language: | spa |
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Centro de Investigaciones y Estudios sobre Cultura y Sociedad
2021
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| Online Access: | https://revistas.unc.edu.ar/index.php/astrolabio/article/view/25144 |
| _version_ | 1811171438054342656 |
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| author | Lemus, Magdalena |
| author_facet | Lemus, Magdalena |
| author_sort | Lemus, Magdalena |
| collection | Portal de Revistas |
| description | During the last two decades, virtual social networks have become important places for young people to share information, communicate with friends, and show everyday life. Taking Goffman’s dramaturgical theory, many researchers have addressed young practices online: what they do, why, and with whom. But little has been said about the norms behind teenagers’ behavior on virtual social networks.
In this paper, we analyze the presentation of the self on Instagram by teenagers from the upper-middle class in La Plata (Buenos Aires province, Argentina). Our main goal is to identify the social norms and meanings that underlie their specific use of Instagram. Also, we try to understand how young people deal with different social norms and peer pressure to engage in virtual social networks.
Our methodology combined the biographical method and virtual ethnography. We conducted interviews with 27 boys and girls from 3 secondary schools in La Plata and followed their posts on Instagram for 7 months.
Our main findings indicate that the two major rules regarding posting on Instagram concerns body image and lifestyle. In terms of body image, we found that gender stereotypes and the drive to be thin and achieve muscular bodies tend to be reproduced on Instagram. This results in pressure among teenagers, especially girls, to look trendy, be thin, fit, and pretty. Related to lifestyles, there is a trend to imitate famous people, making efforts to show a fun and interesting daily life by going out for dinner and dancing, buying clothes and traveling around the world.
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| format | Online |
| id | oai:ojs.revistas.unc.edu.ar:article-25144 |
| institution | Universidad Nacional de Cordoba |
| language | spa |
| publishDate | 2021 |
| publisher | Centro de Investigaciones y Estudios sobre Cultura y Sociedad |
| record_format | ojs |
| spelling | oai:ojs.revistas.unc.edu.ar:article-251442021-01-02T19:21:50Z Exhibition regulations: young people on instagram Exposición regulada: prácticas de jóvenes en instagram Lemus, Magdalena Jóvenes Redes Sociales Virtuales Instagram Reglas de Comportamiento Presentación Young People Virtual Social Networks Instagram Rules of Behaviour Self Presentation During the last two decades, virtual social networks have become important places for young people to share information, communicate with friends, and show everyday life. Taking Goffman’s dramaturgical theory, many researchers have addressed young practices online: what they do, why, and with whom. But little has been said about the norms behind teenagers’ behavior on virtual social networks. In this paper, we analyze the presentation of the self on Instagram by teenagers from the upper-middle class in La Plata (Buenos Aires province, Argentina). Our main goal is to identify the social norms and meanings that underlie their specific use of Instagram. Also, we try to understand how young people deal with different social norms and peer pressure to engage in virtual social networks. Our methodology combined the biographical method and virtual ethnography. We conducted interviews with 27 boys and girls from 3 secondary schools in La Plata and followed their posts on Instagram for 7 months. Our main findings indicate that the two major rules regarding posting on Instagram concerns body image and lifestyle. In terms of body image, we found that gender stereotypes and the drive to be thin and achieve muscular bodies tend to be reproduced on Instagram. This results in pressure among teenagers, especially girls, to look trendy, be thin, fit, and pretty. Related to lifestyles, there is a trend to imitate famous people, making efforts to show a fun and interesting daily life by going out for dinner and dancing, buying clothes and traveling around the world. En las últimas décadas, las redes sociales virtuales se han convertido en espacios centrales para los/as jóvenes. Allí comparten información, se comunican con amigos/as, conocen gente y muestran su vida cotidiana. El enfoque dramatúrgico de Goffman ha sido ampliamente retomado para estudiar las prácticas on line de los/as jóvenes. Sin embargo, han sido menos frecuentes las investigaciones orientadas a comprender las normas que organizan el comportamiento juvenil en los espacios virtuales. En este artículo, analizamos las prácticas de presentación del sí mismo que realizan en Instagram jóvenes estudiantes secundarios de clases medias altas de La Plata (Buenos Aires, Argentina), con el objetivo de identificar las reglas y los significados detrás del uso de esta plataforma. A su vez, buscamos comprender de qué manera los/as jóvenes se relacionan con estas reglas de comportamiento y con la presión de los/as pares para formar parte de espacios de sociabilidad on line. Para esto, a partir de un enfoque metodológico cualitativo, que combinó entrevistas biográficas con observaciones virtuales de publicaciones de Instagram, indagamos en las prácticas para mostrarse e interactuar on line de 27 varones y mujeres de entre 15 y 18 años. A partir de nuestra investigación, identificamos dos regulaciones principales para mostrarse en Instagram, asentadas en la imagen corporal y el estilo de vida. En relación al tipo de imagen corporal que se debe mostrar, encontramos una tendencia a la reproducción de estereotipos de género, donde se destacan la importancia de la delgadez, principalmente entre las mujeres, y de la musculatura, entre los varones. Con respecto a los estilos de vida, las regulaciones identificadas se orientan a la imitación de la vida cotidiana de personas famosas, enfatizando la importancia del consumo, la belleza y el entretenimiento. Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2021-01-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://revistas.unc.edu.ar/index.php/astrolabio/article/view/25144 10.55441/1668.7515.n26.25144 Astrolabio; No. 26 (2021): Enero - Junio: Dinámica demográfica latinoamericana; 312-342 Astrolabio; Núm. 26 (2021): Enero - Junio: Dinámica demográfica latinoamericana; 312-342 Astrolabio; n. 26 (2021): Enero - Junio: Dinámica demográfica latinoamericana; 312-342 1668-7515 10.55441/1668.7515.n26 spa https://revistas.unc.edu.ar/index.php/astrolabio/article/view/25144/32769 Derechos de autor 2021 Magdalena Lemus https://creativecommons.org/licenses/by-nc-sa/4.0 |
| spellingShingle | Jóvenes Redes Sociales Virtuales Reglas de Comportamiento Presentación Young People Virtual Social Networks Rules of Behaviour Self Presentation Lemus, Magdalena Exhibition regulations: young people on instagram |
| title | Exhibition regulations: young people on instagram |
| title_alt | Exposición regulada: prácticas de jóvenes en instagram |
| title_full | Exhibition regulations: young people on instagram |
| title_fullStr | Exhibition regulations: young people on instagram |
| title_full_unstemmed | Exhibition regulations: young people on instagram |
| title_short | Exhibition regulations: young people on instagram |
| title_sort | exhibition regulations young people on instagram |
| topic | Jóvenes Redes Sociales Virtuales Reglas de Comportamiento Presentación Young People Virtual Social Networks Rules of Behaviour Self Presentation |
| topic_facet | Jóvenes Redes Sociales Virtuales Reglas de Comportamiento Presentación Young People Virtual Social Networks Rules of Behaviour Self Presentation |
| url | https://revistas.unc.edu.ar/index.php/astrolabio/article/view/25144 |
| work_keys_str_mv | AT lemusmagdalena exhibitionregulationsyoungpeopleoninstagram AT lemusmagdalena exposicionreguladapracticasdejoveneseninstagram |