Mad Men
In this article I analyze the theoretical proposal of Betty Friedan developed in her book The Feminine Mystique published in 1963 and half a century later, her analysis is still valid in our context. In addition to the author’s arguments, I expose some scenes and dialogues of Matthew Weiner’s Mad Me...
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| Format: | Online |
| Language: | spa |
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Centro de Investigaciones y Estudios sobre Cultura y Sociedad
2018
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| Online Access: | https://revistas.unc.edu.ar/index.php/eticaycine/article/view/22764 |
| _version_ | 1811172814643789824 |
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| author | Busquier, Lucía |
| author_facet | Busquier, Lucía |
| author_sort | Busquier, Lucía |
| collection | Portal de Revistas |
| description | In this article I analyze the theoretical proposal of Betty Friedan developed in her book The Feminine Mystique published in 1963 and half a century later, her analysis is still valid in our context. In addition to the author’s arguments, I expose some scenes and dialogues of Matthew Weiner’s Mad Men TV series (2007-2015) located temporarily in the 1960s in New York City, period that coincides with the Second Wave of feminism in the United States and the context where the analysis developed by Friedan influenced. In this TV series where the daily life of an advertising agency is shown, a large number of mentions can be seen of the claims promoted by the feminists of that decade and various situations in which women were located in a secondary location, as was also the case (and it happens) in society |
| format | Online |
| id | oai:ojs.revistas.unc.edu.ar:article-22764 |
| institution | Universidad Nacional de Cordoba |
| language | spa |
| publishDate | 2018 |
| publisher | Centro de Investigaciones y Estudios sobre Cultura y Sociedad |
| record_format | ojs |
| spelling | oai:ojs.revistas.unc.edu.ar:article-227642020-02-05T21:56:05Z Mad Men Mad Men y la realidad de las mujeres: un análisis histórico Busquier, Lucía Feminism | Second Wave | Women | Advertising agency Feminismo Segunda Ola Mujeres Agencia publicitaria In this article I analyze the theoretical proposal of Betty Friedan developed in her book The Feminine Mystique published in 1963 and half a century later, her analysis is still valid in our context. In addition to the author’s arguments, I expose some scenes and dialogues of Matthew Weiner’s Mad Men TV series (2007-2015) located temporarily in the 1960s in New York City, period that coincides with the Second Wave of feminism in the United States and the context where the analysis developed by Friedan influenced. In this TV series where the daily life of an advertising agency is shown, a large number of mentions can be seen of the claims promoted by the feminists of that decade and various situations in which women were located in a secondary location, as was also the case (and it happens) in society En este artículo se analiza la propuesta teórica de Betty Friedan desarrollada en su obra La Mística de la Feminidad publicada en 1963 que, medio siglo después, este análisis se encuentra aún vigente en nuestro contexto. Además de los planteos de dicha autora, se exponen algunas escenas y diálogos de la serie Mad Men de Matthew Weiner (2007-2015) ubicada temporalmente en la década del sesenta en la ciudad de Nueva York, periodo que coincide con la Segunda Ola del feminismo en Estados Unidos y el contexto donde impactó el análisis desarrollado por Friedan. En esta serie donde se muestra el día a día de una agencia publicitaria, pueden verse gran cantidad de menciones a los reclamos impulsados por las feministas de esa década y diversas situaciones en las que las mujeres eran ubicadas en un lugar secundario, como también sucedía (y sucede) en la sociedad. Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2018-07-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/eticaycine/article/view/22764 10.31056/2250.5415.v8.n2.22764 Ética y Cine Journal; Vol. 8 Núm. 2 (2018): Cine y Psicoanálisis: Memorias y luchas; 99-104 2250-5415 2250-5660 10.31056/2250.5415.v8.n2 spa https://revistas.unc.edu.ar/index.php/eticaycine/article/view/22764/23056 Derechos de autor 2018 Ética&Cine Journal |
| spellingShingle | Feminism | Second Wave | Women | Advertising agency Feminismo Segunda Ola Mujeres Agencia publicitaria Busquier, Lucía Mad Men |
| title | Mad Men |
| title_alt | Mad Men y la realidad de las mujeres: un análisis histórico |
| title_full | Mad Men |
| title_fullStr | Mad Men |
| title_full_unstemmed | Mad Men |
| title_short | Mad Men |
| title_sort | mad men |
| topic | Feminism | Second Wave | Women | Advertising agency Feminismo Segunda Ola Mujeres Agencia publicitaria |
| topic_facet | Feminism | Second Wave | Women | Advertising agency Feminismo Segunda Ola Mujeres Agencia publicitaria |
| url | https://revistas.unc.edu.ar/index.php/eticaycine/article/view/22764 |
| work_keys_str_mv | AT busquierlucia madmen AT busquierlucia madmenylarealidaddelasmujeresunanalisishistorico |