Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume /

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications.

Bibliographic Details
Main Author: Verklin, David
Other Authors: Kanner, Bernice
Format: Book
Language:English
Published: New Jersey : John Wiley & sons, 2007.
Subjects:

MARC

LEADER 00000nam a2200000 a 4500
003 AR-CdUFL
005 20211111135828.0
008 190312s2007 nju f bi 001 0 eng d
952 |0 0  |1 0  |2 ddc  |4 0  |6 659_100000000000000_V519_ROMINA  |7 1  |9 34144  |a LENG  |b LENG  |c PROC  |d 2019-03-12  |e Donación Colegio de Traductores  |l 0  |o 659.1 V519 (Romina)  |p 004762  |r 2019-03-12  |w 2019-03-12  |y LIBRO 
999 |c 24313  |d 24312 
020 |a 9780470056431 
040 |a AR-CdUFL  |c AR-CdUFL 
100 1 |9 26590  |a Verklin, David 
245 1 0 |a Watch this, listen up, click here :   |b inside the 300 billion dollar business behind the media you constantly consume /   |c David Verklin, Bernice Kanner.  
260 |a New Jersey :   |b John Wiley & sons,   |c 2007. 
300 |a xv, 221 p. ;   |c 23 cm.  
504 |a Incluye referencias bibliográficas e índice.  
520 3 |a A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. 
650 1 0 |a Medios de comunicación de masas  |9 19564 
650 1 4 |9 13097  |a Aspectos sociales 
650 1 0 |a Publicidad  |9 10063 
700 1 |9 26591  |a Kanner, Bernice  
942 |2 ddc  |c LIBRO 
945 |a RF  |d 2019-03-12