The rise and fall of strategic planning : reconceiving roles for planning, plans, planners /

In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg conclude...

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Bibliographic Details
Main Author: Mintzberg, Henry, 1939- (autor.)
Format: Book
Language:English
Published: New York : The Free Press, 1994
Subjects:

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