Mitos del marketing que estan matando a los negocios : no siga creyendo en ellos! /

Bibliographic Details
Main Author: Clancy, Kevin J
Other Authors: Shulman, Robert S
Format: Book
Language:Spanish
Published: México, D.F. : McGraw-Hill, 1994
Subjects:
Description
Item Description:Título original: Marketing myths that are killing business.
Physical Description:xxxiv, 341 p. : il.
Bibliography:Incluye bibliografía
ISBN:9701005918