Kotler, P., & Armstrong, G. (1996). Mercadotecnia (6a ed.). Prentice-Hall Hispanoamericana.
Chicago Style (17th ed.) CitationKotler, Philip, and Gary Armstrong. Mercadotecnia. 6a ed. México, D.F.: Prentice-Hall Hispanoamericana, 1996.
MLA (9th ed.) CitationKotler, Philip, and Gary Armstrong. Mercadotecnia. 6a ed. Prentice-Hall Hispanoamericana, 1996.