Cómo preparar el exitoso plan de mercadotecnia /

Bibliographic Details
Main Author: Hiebing, Román G, Jr
Other Authors: Cooper, Scott W
Format: Book
Language:Spanish
Published: México, D.F. : McGraw-Hill, 1992
Subjects:
Description
Item Description:Título original: How to write a successful marketing plan.
Physical Description:xviii, 325 p. : il.
ISBN:0844231975